The Mistake Videogame Developers make when evaluating Opportunities.

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We’ve been working with Videogame Developers that have been having a hard time getting to the next level. These are talented and experienced Developers that have been in the industry for 10+ years, and are staffed with industry veterans. Their work is high-quality and they are stable, profitable businesses.

However, they feel they haven’t made progress in the last couple years. They have been the same size, generated the same revenue, worked on the same opportunities (they are W4H shops), and in essence are the same studio they were 2 to 3 years ago — they have plateaued.


Being ready for the Opportunities that will take you to the next level.

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The videogame industry is currently going through a consolidation period where mergers and acquisitions are happening every day. The industry has benefited from the pandemic and resulted in an abundance of money in the coffers of large Publishers / Holding companies. This abundance of cash is being used, in part, to make large investments or acquisitions of promising or established game companies.

This means Lunar Owl Consulting (the company I’m at) has been sitting in discussions centered around these big Publishers / Holding Companies purchasing the developers in our portfolio. This is great for business savvy developers or studios that use an Agency/Consultant/or an experienced entity in M&As/Closing Deals. However, the thought occurred to me during one of these meetings, there are many developers that are not business savvy (a large percentage) and/or also don’t use the aid of those who are. This means there are a lot of developers that miss out or lose out on opportunities. …


Videogame Developer edition.

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Photo by SlidesGo

There is an art to creating materials that accurately represent your game while simultaneously creating excitement for the opportunity itself. When it comes to the initial Pitch Deck; it needs to be simple, short, high-level, visually striking and touch on core tenets every Publisher is looking for. From my experience seeing hundreds of Pitch Decks and what works, it’s always best to send over an “Executive Summary” pitch deck first; a very high level and brief snapshot of the opportunity.

The following list can be used to craft a professional and engaging initial Pitch Deck that will excite the Right Partners. You can use it as a Template for future opportunities when shopping for potential partners. Keep in mind this is an initial Pitch Deck, and for the Publishers that are interested in your project, there is an Extended Pitch Deck I would recommend sending over after. Interwoven through the initial pitch deck should be the fundamentals of Engaging, Simple, Short. …


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Photo by Ryan Quintal on Unsplash

As more Videogame Developers enter the industry looking for a Publisher to support & partner on their first title (and the already established Videogame Developers are also looking to secure a deal for their games), the increased competition to land a Publishing Deal is fierce.

Today, Publishers are swamped with Developers sending over their game and asking for their services; largely in the form of Funding, Marketing, and Distribution. In any given year, a Publisher can receive between 500 to 2000+ pitches in their inboxes. And a lot of these Pitches are good; the quality bar is rising, and it means Developers need to step their game up if they want to find a partnership. …

About

Colin Donaldson

Providing exceptional service to Videogame Developers from the perch of Lunar Owl Consulting. My dream is to help others achieve theirs.

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